Tel: 0844 394 8877
Sales Skills > Courses
Channel Partners (or Distributors or Value Added Resellers) are independent companies who resell and distribute our products in line with our brand values. Managing Channel Partners involves (i) Agreeing an initial contract (ii) Negotiating, on an annual basis, a Business Plan that sets sales targets and identifies the marketing programme that will support the Channel Partner in the year ahead and (iii) Reviewing (usually monthly) the Channel Partners performance.
This fast paced, bespoke, two day course is designed to give people who need to manage Channel Partners a set of highly practical tools, techniques and systems to help them to do this in a methodical and professional manner.
By attending this highly interactive two-day course you will:
People who are new to Managing Channel Partners and those who have some experience in this area and who wish to further develop their skills.
The phrase the ‘inner game’ is a term borrowed from sports psychology. It is a reference to the fact that what is going on inside a person’s head (their state of mind) is crucial to good performance. Here we consider the role perception and beliefs of people who are expert at Managing Channel Partners.
The ability to influence and persuade is the key competency of people who are good at Managing Channel Partners. Here we cover vital influencing tools grouped into three ‘sets’ or topics. Mastery of this skills toolbox, which is based on NLP (Neuro linguistic programming) concepts, allows experts at Managing Channel Partners to conduct face-to-face meetings with elegance and precision.
Building a sense of trust and partnership with key staff within the Channel Partner’s organisation.
This set of tools is concerned with asking high quality questions that map out precisely the Channel Partners needs and requirements.
Using assertive tools combined with NLP techniques to put your point of view in a firm, persuasive and courteous manner. In this section we also cover methods for dealing with hostile and aggressive behaviour.
The initial contract spells out what the rules of the game are with respect to the business relationship between the Channel Partner and the Supplier. It provides a clear framework for determining the rights and responsibilities of both parties.
Once the Initial Contract has been agreed the next stage is to negotiate a Business Plan with the Channel Partner. This document sets out the specific goals that are to be achieved in the year ahead and is written on an annual basis. At Boulden we recommend an eight-stage business planning process
|1||Develop a Channel Partner database||Capture key pieces of background information e.g. size of organisation, contact telephone numbers, past buying history etc.|
|2||Identify the Decision Making Unit||Confirm the ‘key’ people in the Channel Partner’s organisation as far as our product is concerned. Develop a plan to build/maintain good working relationships with these people.|
|3||Assess market conditions||Carry out a ‘Pest’ analysis to determine what economic and political trends will impact on the Channel Partner in the year ahead.|
|4||Highlight business opportunities||Use a modified ‘Ansoff Matrix’ to identify products and services that we could offer the Channel Partner.|
|5||Set ‘sales targets’||Set specific, measurable targets for what we want from the Channel Partner e.g. volume of business, prompt payment of invoices etc.|
|6||Set ‘service targets’||Set specific, measurable targets for what we are willing to do for the Channel Partner e.g. deliver to set service standards, ensure a given level of product performance, provide marketing support etc.|
|7||Create scorecards||Negotiate the SMART goals with the Channel Partner. Then track the progress that is being made against the agreed sales and service targets by capturing them in a single document - (called a scorecard.)|
|8||Develop an action||Identify the main activities that need to be taken in order to achieve plan the targets listed on the scorecards.|
The Boulden Prosper systems™ is a seven step process for running powerful and effective review meetings with Channel Partners
Looking in-depth at the first three stages in the Boulden Prosper systems™. This involves, setting clear goals for the meeting, establishing a relaxed atmosphere and confirming the topics that are to be discussed.
Working with logical levels diagrams to identify the Channel Partners’ needs, opinions and thoughts regarding each agenda item so we know precisely why they hold a particular point of view and how specifically they would like to move forward.
Explaining how we think each issue should be dealt with and if appropriate challenging the Channel Partners’ views and suggesting alternatives before formally noting down what has been agreed.
The use of role-plays to practise moving through all seven stages of the Boulden Prosper systems™ in one session.
Running promotional activities in partnership with a Channel Partner is an important part of making the Channel Partner/Supplier relationship work well. Here we look at running successful, cost effective marketing campaigns.
All our programmes are run on an in-house basis and we conduct interviews and facilitate focus groups to gather information with which to write bespoke exercises and case studies that precisely reflect the culture and work environment of the participants.
Feedback is based upon peer review using a Boulden assessment checklist. Completing the Boulden assessment checklists is not only valuable to the people involved in a given case study, it also helps those completing them to gain an in-depth understanding of the building blocks that make up excellent Channel Partner Management.
There is an option of following the workshop with a three month long Action Learning project to link the lessons from the training back into the workplace. If this option is selected there is a closure workshop at the end of the project phase where delegates present how they have applied the techniques learned on the course into their daily work routines.
To talk to us about our range of courses contact
Boulden Management Consultants:
via our Contact form
Tel: 0844 394 8877